Heath Riles has established himself as an industry leading expert in both competition barbeque and competition grilling. Not simply a pitmaster in his own right, Heath is also the creator of an award winning line of barbeque rubs, sauces, marinades and injections. But even those who are not “into” such products or competition barbeque and grilling have gotten a “taste” of Heath. This has occurred as a result of a Bank of America sponsored television commercial which promoted the Bank’s cashback credit card line and aired on television worldwide for six months. It featured Heath and several members of his former Victory Lane BBQ team “in action” as they prepared for a competition event.